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BUILDER AND DEVELOPER - AUGUST 1997
By Eric Gregory

BROOKFIELD HOMES BUILDS FOR THE FUTURE WITH STEEL FRAMING AND HI-TECH WIRING

Brookfield Homes Southland,Inc. is building homes for the future... today. The trend-setting company is incorporating two of the newest innovations in homebuilding technology-steel framing and state-of-the-art wiring systems to ensure the long-term integrity of every home it constructs and enhance homeowners lifestyles.

"We have made a conscious decision to design and build our homes for the future and not for obsolescence," stated Jeffrey J. Prostor, president of Brookfield Homes, Southland, Inc. "We believe that the ground breaking technological steps we are taking today will become the expectations of homebuyers in years to come." Brookfield homes are assured of a long lasting and strong future.

According to Adrian Foley, Brookfield's Senior Vice President of construction/development, "We have committed to framing our homes with steel at all neighborhoods currently under construction because steel has so many advantages over wood. Steel is also a better choice environmentally since it is made from recycled materials."

Foley noted steel's superior strength, flexibility and durability, which can make a big difference in a home's longevity and the cost to maintain it. "Steel won't rot, warp or twist, eliminates floor squeaks and is termite proof," he said. "It is also noncombustible and is engineered to the highest earthquake resistance in today's building design. These are important considerations for families when they are shopping for a new home.

Brookfield homes are not only framed with steel to assure a long lasting and strong future, they are also wired for the future. With Brookfield's high-tech, high-capacity wiring system, residents will have access to telephones, faxes, computers and a wide range of entertainment sources throughout their home. They'll be able to view cable or satellite programs from every television in their house, and when high definition TV becomes available, they'll be ready for that, too. They can also share one centrally located VCR and control home-wide stereo from every connected room. Both of Brookfield's cutting-edge innovations, steel framing and hightech wiring, are featured at Edgemont at South Hills in West Covina, a one-of-a-kind collection of luxurious hilltop residences on expansive home sites overlooking the San Gabriel Mountains and the Los Angeles skyline.

Priced from the mid-$400,000s, Edgemont's striking two-story residences display the rich lines of traditional French and Monterey architectural styling and offer grand-scale dimensions inside and out. Living areas spanning approximately 3,326 to 4,049 square feet encompass as many as six bedrooms plus a library and five and one-half baths, and home sites range from a minimum of 12,000 square feet to more than half an acre.

The advantages of steel framing and the advanced technology wiring system are also shared by homebuyers at Brookfield's private, masterplanned community of La Vina in the Altadena foothills above Pasadena, where the first of three move-up home neighborhoods, La Vina Oaks, recently celebrated the grand opening of three furnished models. La Vina Oaks presents spacious single-level and two-story floorplans measuring approximately 2,055 to 3,150 square feet that meet the need of a wide range of families with three to five bedrooms and up to four and onehalf baths. Prices start from the $300,000s.

Homebuilding is not Brookfield Homes' only concern. The company is also financing an on-the-job training program in cooperation with Day One, a community partnership in Pasadena/Altadena, to provide four weeks of training in steel framing for at-risk young men between the ages of 18-25. "The steel training in this new steel technology these young men are receiving puts them in the wave of the future within the construction industry,' notes Jeff Prostor.

Brookfield's innovative steelframed housing developments continue in Orange County at the new LanesEnd neighborhood in Irvine. Marking the introduction of an evolutionary, new concept in residential community design, the company will unveil a neighborhood nestled among gardens, meandering pathways and the charming architecture of the detached homes of Glenneyre and the paired residences of Carlyle.

"LanesEnd has been designed to cultivate a quaint and friendly community ambiance, a feeling that's rarely achieved among new-home neighborhoods today," said Carina Hathaway, Brookfield's senior vice president of sales and marketing. "At Glenneyre, for example, the homes are thoughtfully arranged around garden courtyards, and with unique street arrangements, pathways and garden spaces, we have emphasized and focused on pedestrian activity."

The homes at Glenneyre feature quaint, Laguna-cottage style architecture with five thoughtfully arranged floorplans measuring up to approximately 1,700 square feet, including as many as three bedrooms plus a home office. Prices are anticipated to start in the mid-$100,000s, making Glenneyre one of Orange County's most beautiful and affordable detached home neighborhoods.

The one- and two-story single family paired homes at Carlyle cater to the desires and needs of families: extra-large family rooms, ideal for all types of at-home entertaining, and spacious private yards to enjoy outdoor recreation and relaxation. The interior dimensions measure up to approximately 2,479 square feet, including two to four bedrooms plus a home office. At Carlyle, two-car garages will be accessible in some homes both from the residential road in front and from the garden lane that weaves behind the homes, adding to the special land design of LanesEnd.

Brookfield also has announced plans to build Atherton, a new neighborhood of luxury single-level and two-story homes in Coto de Caza on one-acre homesites priced from approximately $600,000; Tesoro a collection of european-inspired singlefamily homes in Newport Coast from the high $300,000s and Shutters, a Santa Barbara-inspired neighborhood of homes in Valencia priced from the high $100,000s.

With its innovative use of state-of-the-art building techniques and involvement in community development, Brookfield Homes continues to be a builder with a clear vision of the future.